With mobile penetration rates surpassing 85% as of 2019, Myanmar has never been more digitally connected and accessible. By leveraging digital marketing, your eCommerce has the power to communicate your message at the right place and time to people who are most likely to purchase your product – at scale and almost instantaneously. In addition, the data you acquire from digital marketing lets you measure the effectiveness of your strategy.
Here’s the bottom line: digital marketing empowers your business to grow by reaching people who are most relevant to your products and making sure your marketing spend is used effectively.
We’ve compiled 5 digital channels your business can leverage to achieve just that.
1. Social media marketing
Facebook is almost synonymous with ‘the internet’ in Myanmar and so it is not surprising that most eCommerce turn to the platform to promote their brands. However, it is important to note that simply posting on social media platforms is simply not enough – it is crucial to include paid social media posts as part of your digital marketing strategy in order to effectively reach your audience.
2. Search engine optimization
Consumers frequently turn to search engines like Google to research products they are interested in or to make a purchase. It is important that your eCommerce website is at the top of the results list when consumers search for keywords that are relevant to your products. That way, your website will most likely be the first link consumers click on.
3. Content marketing
If you’re looking for long-term sustainability as an online retailer, you need to provide value without requiring customers to make a purchase. Content marketing, such as blogs or buying guides, provides valuable information that helps your customers solve their pain points.
4. Email marketing
Email can play a huge role in the customer’s shopping experience. A couple of examples include sending deals your customers might be interested in, or gently notifying customers of their abandoned shopping carts. Personalization is the biggest advantage when it comes to email marketing.
Related: Email Marketing for E-commerce
5. Influencer marketing
Taking advantage of an influencer’s large online following can be a powerful way to promote your eCommerce shop and products in front of their audience. Influencers can include mainstream celebrities, niche celebrities, and leading industry experts. Consumers trust referrals and endorsements, especially from well-known people.