Looking ahead, the future for e-commerce in Myanmar appears to be bright. With the giant leap in customer behavior – rising in organic keywords for household to luxury goods, seeking out social media to purchase products and service, and adopting cashless practices- it is never ripe for business owners to capture the opportunities eCommerce holds for Myanmar. However, when your businesses have been traditionally reliant on physical location, the leap to the digital world can be a bit overwhelming.
It’s all about taking that first step, and then another one, and another one, and another one until you end up ultimately with functional eCommerce. But hold on. When should I start my eCommerce business? There is no perfect time to launch your eCommerce. In this issue, regardless of your experience in building eCommerce, we hope to provide you with steps on how you can build a functioning website and take full advantage of the opportunities it brings.
1. Choosing a Product
For some of you, you might already have an offline retail business that you wish to expand online. But for a newly started business, choosing the right product to sell online can have a huge impact on whether or not your eCommerce is successful. However with thousands of products in the market, how do you know which one to sell?
Here are a few things to consider when choosing a product.
2. Choosing an eCommerce Platform
eCommerce like Shopify and Bagisto are popular options as it saves time and money. With tools like Shopify and Bagisto, starting up an eCommerce store has never been easier as it manages all the products, categories, and other aspects involved with a functional eCommerce website.
Here are two that we found both powerful as well as extremely easy to use:
Bottom Line: This all comes down to how quickly and easily you want to get started. If you want somewhat technical and more control over the functionality of the website, we recommend Bagisto. If you want something fast and something that is already fully prepped, choose Shopify.
3. Choosing the theme that matches your eCommerce vision
ecommerce like Shopify offers many Ready-made website templates and themes that you can choose from. Rather than building your site from scratch, choosing templates from Shopify themes can save you time and money. Oftentimes, there are built-in custom panels that allow developers to modify the template and make minor tweaks to suit your eCommerce branding.
4. Add your products and Setting up Payment options.
Once you’ve decided on your theme, you’ll need to add your products, set up payment options. When adding your products, the important things to consider are product descriptions, product images and product categories as this can make the difference between making sales or not. Next, you will need to set up your payment method as it is a crucial part of converting a browser into a buyer.
5. Take your Website live.
Once you have your essential set-up, you are ready to start selling. Make sure you have created a homepage, an “About Us” page, and a contact page. It will allow you to establish legitimacy and credibility to your website.
Most importantly, it gives you a place for all of these sources to link back to your site, which is, of course, key for building SEO.
Obviously now that you have functional eCommerce, you can rest assured to start running your business online. However, this does not mean you can simply walk away from it and start seeing instant traffic. You will need to focus on building brand awareness which does impact sale and ensure repeat purchases. This is where analytics comes to play. These will assist you in reaching out to your potential website traffics and converting visitors to customers. Therefore, I have laid out some of the online marketing strategies that will optimally land your business with
To sum up, Building eCommerce or any other business model is never fixed and there is no end to it. It requires continual iteration on an ongoing basis. It is all about experimenting and pivoting accordingly with the demand and industry changes to achieve significant growth.
Anyway, what are you waiting for? Need a functional online shop for your retail business quickly? fastForward your business to eCommerce today.